Here’s Why You Need To Use Landing Pages
All the products that you want to sell online are ready. You have already signed up with the Google Adsense program or with other affiliate marketing programs and you have already prepared the ad you want to post on your affiliate’s site. Your mind is now set to being the next most successful online businessman. But is there anything else that you might have forgotten to prepare? Maybe none. But how about your landing pages? Are they all set for your business?
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Landing Page Success Tips
Also known as the ‘name squeeze page’ or ‘lead capture page’, you can build your mailing list by funneling all of your would-be subscribers through the creation of a landing page. Not only do you do the work just once, your traffic driving efforts can be focused onto just one effective method.
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Landing Page Optimization
Landing page optimization (LPO) is one part of a broader Internet marketing process called Conversion Optimization, or Conversion Rate Optimization (CRO), with the goal of improving the percentage of visitors to the website that become sales leads and customers. A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link. LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences.

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◦Split test ad copies and images. – Since Plenty of Fish is based on CPM pricing, getting the right ad copy and image combination is key to keep CTRs up.

◦Split test demographics. – It takes a lot of time to test different demographics when manually uploading ads. With Mr Green’s POF ad uploader, you can quickly test a range of demographics so you can easily find that perfect setting to get cheap clicks.

◦Export/Import CSV files. – You can now save any campaigns you have previously run, and easily upload them when you wish.

◦Subid generator. – Easily track which of your creatives are converting.

◦No long loading times for ads to be generated – You don’t need to keep your browser open for long periods of time in order for ads to be loaded onto POF. It will take maximum 3 minutes.

◦Blow competition out of the water! – Competition is was tough on POF. Now you can upload and test ads 100′s of times faster than your competitors.

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Easily private labeled, custom configured and scaled around a diverse range of business models and verticals, DirectTrack’s unprecedented “out-of-the-box” feature set allows organizations to launch a custom-branded “global” affiliate network in as little as 24 hours.

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Vision:

To provide a powerful web-based system which will make it easy for advertisers to gather, compare and create effective keyword ad campaigns in any given online niche.

Company Profile

KeywordSpy is the Leader in Keyword Research Technology and Competitive Intelligence to search engine advertisers.

Its proprietary technology tracks all search advertising activity in any given industry, empowering companies and individuals with marketing analytics, PPC, SEO and Affiliate intelligence, competitors’ keywords, advertisement copies, and other valuable information needed for advertisers to gain tremendous increase in their ROI.

It is a privately owned company, founded in 1997 by group of professional-online enthusiasts, who are dedicated in answering the burgeoning need for a reliable keyword research tool in the World Wide Web.

The KeywordSpy founders started their online careers as site owners and affiliates, and they have found out that 85% of total Internet traffic is generated by search engines, with Google having the largest share in the market.

Prior to the inception of KeywordSpy, it was almost impossible for them to accurately know how their sites rank compared with their competitors.

Therefore, their experience helped them pioneer a powerful web-based keyword intelligence system, which made a dramatic difference in the role and value of keyword research in various online sites and organizations.

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“cracking the code”
The affiliate marketing industry had few tracking solutions for companies. Companies either had to develop their own solution, or choose expensive, cumbersome systems available for white labeling. Frank and Bret knew their system could help lower the barrier to entering the affiliate marketing industry. Their software made tracking and managing an ad network much easier and far less costly than the alternatives.

“doing double duty”
Prior to releasing LinkTrust, Frank and Bret spent their days using the software to power their own ad network and worked nights and weekends to refine it. Using the software in a real-world setting was invaluable. They got to see first-hand what worked and what didn’t. As the software became more sophisticated, Frank and Bret began to focus full-time on software development.

“new kids on the block”
In 2004, Frank and Bret’s software was ready for prime time. The first release, LinkTrust 4.0, included three main features: lead management, co-reg management and pixel management. Like a breath of fresh air, LinkTrust offered excellent customer service and a clean system to an industry full of companies looking for a better way to manage information.

“the grass is greener”
It didn’t take long for industry players to take note of the up-and-coming system that provided an accurate, user-friendly, and cost-effective alternative to business as usual. Since bringing on the first partners in 2004, LinkTrust has grown to be one of the top providers in affiliate tracking. Along with Frank and Bret there are dedicated developers, an enthusiastic sales team and an understanding customer support crew providing each partner with the tools to succeed. Learn more about the faces behind the team in the company profiles.

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Link Builder is an exciting new tool from Wordtracker, designed to help you reap the tremendous business benefits of link building – and find link prospects that you know are good quality.

Link Builder makes it easy to:

•see who’s linking to your web pages
•see who’s linking to your competitors’ pages
•understand your competitors’ strategies and how effective they are
•filter your searches to find the links you want
•cherry pick the best links and save them to a campaign
•target a specific sector
•build and manage as many campaigns as you want
You can try Link Builder free for seven days. Sign up today and we’ll send you a copy of Link Building Basics (worth $19). And, that’s not all, you’ll also get an exclusive invitation to a $49 link building webinar.

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The information helps us too, identifying competitors just entering the market or those who shift their messaging. I personally find iSpionage so valuable that it is one of four tabs that opens when I load my browser. iSpionage is such a powerful tool that we talk about its constantly growing functions on our own site.

iSpionage offers competitive paid search intelligence on your competitors and affiliates for all three major search engines, Google, Yahoo! and MSN.

Why I like this tool is that it has saved my team valuable time in monitoring affiliates and monitoring paid search competitors, now we get an email notification when something relevant happens rather then spending hours hunting in three different engines.

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But all this rapid growth has created an interesting challenge for businesses everywhere, including major brands and publishers: how to accurately measure what people are doing on the Internet, sort them into the appropriate audiences, and engage with them?

This very challenge is why two analytically minded entrepreneurs launched Quantcast three years ago: to measure and organize the world’s audiences in real-time so advertisers can buy, sell and connect with those that matter most. Right now, Quantcast engages all 220 million U.S. Internet users, providing detailed audience profiles for the advertising marketplace to learn more about what consumers are doing online. We also provide advertisers with a new way to evaluate their individual customer profiles against the entire U.S. Internet population, so they can identify prospective customers numbering in the millions, even tens of millions.

Quantcast is currently used by 9 of the top 10 media agencies, more than half of the top publishers (by ad revenue), and marketers from every major vertical to define, buy, or sell the audiences that matters to them most. When Quantcast is connected to planning, buying, and media fulfillment, we deliver the marketplace’s purest audiences across a broad range of quality destinations.

Quantcast is based in San Francisco and New York with data centers around the globe. The leadership team is made up of the top talent across technology, advertising, and media. Come get Quantified now.

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